Many years ago (around about 1995, yikes,) I went to a horror reading where an author sent up this question in a very amusing way. I actually went to the reading to hear Kim Newman, a fave of mine (and I confess to having a bit of a crush on him at the time. I was in my intellectual-Victoriana-goth phase, and I have to say he was perfectly adorable about my starstruck approach for a book signing, bless him.) One of the other authors (whose name escapes me right now - hey, I had eyes only for Kim, remember ;-) told this story about how he got his ideas from the "horror bag" of sweeties/candy you can get at the fairground. He opened up a bag and explained how each item related to one of his books. It was a very amusing anecdote.
